Equanimity of The Consumer

The meditation on equanimity is typically performed using the labels or archetypes that we use in our day-to-day lives of ‘friend’, ‘enemy’, and ‘stranger’. We have found that it is also good to apply the practice to other aspects from our day-to-day lives.

The brands that bombard our day-to-day lives

Mercedes-Benz advertisements focus not only on the features of the car but the luxury of the car. At the end of the day, a reliable second-hand car will achieve exactly the same function as the Mercedes-Benz car. Both function in the same way by getting you from source to destination. Both cars suffer from the same limitations – they will break down and need repairs, they could be involved in accidents, they will eventually reach the stage where there is nothing for it but to sell them for a newer, more reliable model.

The experience of travel

We might find one experience incredibly boring and tiresome, such as waiting and travelling by bus or train in our daily commute to work. But waiting at the airport for air travel might seem much more exciting and luxurious. Upon closer inspection, both experiences are of waiting and remaining seated while in-transit. Is waiting really that bad?


The point that we would like to make is this: A lot of the decisions that we make in our day-to-day lives is between products and experiences available to us as consumers. However, upon closer inspection we might find that the quality of those experiences not by the products or experience is determined on our side from within ourselves. The experience has little to do with the product or outer experience, but with the quality of our own internal landscape. We can modify this ourselves through meditation, not through a Mercedes-Benz car or through air travel.


Love, @happyops